One of the best aspects about a genre like mobile marketing is that, despite how much there is to learn, you can learn it in snippets. In other words, most of the things you have to know about mobile marketing can be summed up very nicely and absorbed very quickly. If you doubt that, just read the tips below and see how easy it is to grasp the concept.
Since mobile messages are reaching people on a more personal level, you have to play more to their personal behaviors. Check with metrics provided by sites like Facebook and services like Google to see what it is your customers like. Then use this information to tailor messages for them.
You should be willing to reach out to a variety of mobile devices. This is necessary due to the fact that Apple-based and Windows-based products are different in function, and those are only two of the main contenders you will have to worry about.
Mobile ads need to be short and sweet in the way they’re presented. You cannot take up a lot of real estate with your ads. Write a compelling message that drives action and send it personally to a user.
Quick response codes can help you and your customers save a lot of time in the process. Check out some QR-generating software and you should be able to easily get the hang of creating and sending QR codes to your recipients.
One of the reasons Twitter is so popular is that a tweet can say a lot without really using a lot of characters. They take advantage of URL shortening services, something you should think about looking into if you want to send out links via your mobile messages.
If you can’t find any free software out there that enables you to create your own QR codes, you should be able to find services out there that you can use. These third-party services usually only require a minute or two to generate different codes for different functions. It’s worth it to save your customers some time.
If you’re taking the time necessary to send out personal messages, you might as well make them appear as personal as possible. Don’t write anything generic as an opening; don’t use vague nouns to denote possession. Address people by their real names.
Every buyer out there has a need that needs to be addressed. Few people actually buy simply because they like spending money. The overwhelming majority of shoppers have a specific problem that the product is addressing. Cater to this by targeting the needs of a buyer.
You’re more than a few words and pages selling a product. You’re an actual brand. You would do well to brand yourself well in every message you send. Let people know that the product is represented by a quality brand on the other end.
Even though you want to use shortening services to save space, that still doesn’t mean your grammar should suffer. Spell out entire words and leave the abbreviations alone.
If you’re able to follow the short tips above, you should be able to get the hang of mobile marketing in no time. As you can see, it’s not exactly quantum physics.